NASCAR Craftsman Truck Series Records Impressive Growth in Viewership
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Dec 10, 2007
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The NASCAR Craftsman Truck Series was seen by more total viewers in 2007 than in any other season since moving to SPEED in 2003 according to Nielsen Media Research. With an average Total Viewer count of 686,000, the Truck Series also saw impressive growth in younger demos, posting its best numbers in men ages 18-34, men ages 18-49 and men ages 25-54.
“The NASCAR Craftsman Truck Series continues to be one of the true cornerstones of the SPEED motor sports lineup,” said SPEED President Hunter Nickell. “The series always delivers great racing, cool storylines and great championship battles. To have champions like (Mike) Skinner and (Ron) Hornaday taking it down to the last race of the season in such dramatic fashion was what we’ve come to expect from this series and we’re committed to its continued growth on SPEED.”
Average Total Viewers of live events since NCTS came to SPEED in 2003 (Source: Nielsen Media Research):
2003 – 483,000
2004 – 581,000
2005 – 672,000
2006 – 659,000
2007 – 686,000
