Blog: Honda Racing F1 Team’s Poor Season On Track Balanced By Recognition Of Green Campaign
Oct 30, 2007
Honda
Honda Racing F1 Team wins at 2007 Green Awards : -
The Honda Racing F1 Team won two prestigious awards at the 2007 Green Awards which were held at the London Guildhall on Friday 26 October.
The team’s environmental my earthdreamTM initiative won its nominated category of Best PR Campaign with a budget of over £100k, against very strong competition from Marks & Spencer and Procter & Gamble.
The Honda campaign then went on to compete for the Grand Prix award for the best overall campaign, along with the 18 other winners on the night, including British Sky Broadcasting, DEFRA, Transport for London, the Guardian, Marks & Spencer and the Carbon Trust. The Grand Prix award was presented to the Honda Racing F1 Team as the campaign which best exemplified an outstanding environmental message and had the greatest capacity to raise awareness amongst the general public.
Chairman of the 2007 Green Awards judging panel, Mr Eric Falt, Director of Communications for the United Nations Environment Programme, said that the Honda campaign “was the most creative all-round, with a multiplicity of messages. It was an imaginative response which really got people thinking and had many re-appraise their relationship with Formula One.” FosaGold.org
It was among the slowest Formula One cars in 2007, but Honda’s controversial ‘earth car’ has scooped a prize.
Held at the Guildhall in London, the second annual Green Awards rewards business for communicating sustainability in a creative and original way.
The ‘earth car’ campaign “best exemplified an outstanding environmental message and had the greatest capacity to raise awareness among the general public”, according to the judging panel.
Although controversial, the judges felt the campaign’s “imaginative response ... got people thinking, and had many reappraise their relationship with the sport”. HomeOfSport.com
It’s results on track may have been little short of disastrous at times, but the HondaRacing F1team finally came good by scooping two prestigious prizes at the 2007 Green Awards.
Applauded and derided in near equal measure at its pre-season launch, the team’s environmental ‘myearthdream’ initiative won the category of Best PR Campaign with a budget of over £100k at the London Guildhall ceremony, beating off strong competition from Marks & Spencer and Procter & Gamble.
“It is a fantastic achievement for the Honda Racing F1 Team to receive such recognition,” team CEO Nick Fry commented, “We are delighted to be in the company of so many outstanding organisations dedicated to protecting the environment through the highest calibre marketing campaigns.
“The aim of our myearthdream initiative was to use the global reach of Formula Oneto raise awareness and create debate of environmental issues around the world. Crash.net
