Just a year ago, working as a product presenter at an auto show was a pretty straightforward job. You stood next to a vehicle, you called it a marvel of engineering, style and comfort and then you fielded softball questions like, “What does this baby cost?”
But that was before the bailout. Now that the government has helped General Motors and Chrysler stave off bankruptcy with billions of dollars in loans, these companies are finding somewhat hostile crowds at their exhibits. Which leads to scenes like the one on Friday at the New York auto show, where a blond woman in a tight black dress stood on a rotating platform and pitched the sporty Dodge Circuit, one of five electric cars that Chrysler is developing.
Donald Han, an accountant from Queens, sounded unmoved. “Why now?” he asked the woman, rather curtly, once she had finished her patter. “How come you’ve got to nearly go bankrupt before you come out with a car like this?”
Long a glamorous showcase for carmakers, auto shows have lately become a place for buyers and gawkers to vent. Few of the attendees at the Javits Center, where the New York show runs until Sunday, will ever encounter a top executive from G.M. or Chrysler. But all of them get within heckling range of the presenters and for some, that is good enough.
Often, that does not work either. One G.M. presenter said a woman told her the company was responsible for the death of American soldiers in Iraq. The logic went like this: if G.M. made more fuel-efficient cars, the country would not need so much oil, and if the country did not need oil, United States troops would never have invaded.
“I didn’t say anything,” recalled the presenter, who like many others here declined to give her name because she is not supposed to speak to the news media. “What can you possibly say? ‘Thanks?’ “
Even if they ignore the snide comments and occasional jeers, presenting for an ailing car company just is not as fun as working for one that is thriving. The G.M. and Chrysler spaces are smaller and less flashy than they were a year ago.
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