Leading ATV tire manufacturer ITP Tires will return to the WPSA PowerSports ATV Tour as a Tour sponsor this season. In addition, ITP has been named title sponsor of the first race of the 2007 season, slated for April 28 in Georgia. Round One of the ATV Tour will be called the ‘ITP Southern Open Championship.’
Additionally, ITP will partner with the new Monster Energy Kawasaki Racing Team and Team Yamaha-sponsored ATV riders. Joining ITP’s racing program for the first time is Carlisle Tire and Wheel, the parent company of ITP, based in Aiken, S.C.
‘The WPSA PowerSports ATV Tour delivered on its promises in 2006, making it easy for us to decide to return to the Tour in 2007, ’ said ITP Operations Manager Craig Petersen. ‘This year, we’re expanding our involvement in the Tour with stepped-up factory team support and by bringing in our parent company, Carlisle Tire, into the mix. ‘
ITP boasts a 22-year history in ATV racing, with consistent podium finishes in every variation of the sport, from motocross to cross country racing. This winning record is supported with more than 18 ATV tire brands, each engineered to provide maximum traction and handling for any type of terrain. ITP’s Holeshot tire line set the standard for ATV racing tires, which were developed specifically for faster, hard-packed motocross tracks, such as those used by the ATV Tour’s MX Series.
‘We’re pleased to again partner with ITP on the PowerSports ATV Tour, ” said PowerSports Entertainment, Inc. CEO Rick Murphy. ‘ITP proved itself an extremely valuable partner in 2006, and we’re excited that partnership will continue. ‘
‘ITP’s long history of excellence was exemplified in 2006 with its wide use in WPSA competition, ‘said Scott O’Malley, PowerSports Entertainment, Inc. president. ‘This is truly an exciting announcement. ’
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