The Lucas Oil Late Model Dirt Series returns to SPEED Channel on a special day and time this Sunday, March 11th at 12:00 Noon Eastern/11:00 AM Central as the “10th Annual Commonwealth Cup” from Kentucky Lake Motor Speedway in Calvert City, KY will be broadcast. The Lucas Oil Late Model Dirt Series event from Kentucky Lake will mark the 11th different race track to be on SPEED Channel this winter joining East Bay (FL) Raceway Park, Florence (KY) Speedway, Cedar Lake (WI) Speedway, Columbus (MS) Speedway, Knoxville (IA) Speedway, Lucas Oil (MO) Speedway, La Salle (IL) Speedway, Tri-City (IL) Speedway, Brownstown (IN) Speedway and Dixie (GA) Speedway. The 2006 season in review for the Lucas Oil Late Model Dirt Series will air on March 17th.
The Lucas Oil Late Model Dirt Series telecasts on SPEED feature in-depth profiles, exciting in-car camera footage and wheel-to-wheel action from the 2006 Lucas Oil Late Model Dirt Series season in which Earl Pearson, Jr. of Jacksonville, FL claimed his second consecutive points championship. The coverage of the Lucas Oil Late Model Dirt Series on SPEED is a great opportunity for race teams, promoters and sponsors to reach new fans across the country.
SPEED, which celebrated its 10th Anniversary in 2006, is the nation’s first and foremost cable network dedicated to motorsports and the passion for everything from racing to restoration, motorcycles to movies, SPEED delivers quality programming from the track to the garage. SPEED Channel is now available in over 70 million households on North America. SPEED is among the fastest growing sports cable networks in the country and one of the highest rated programs on SPEED, the Lucas Oil on the Edge Program has aired a half hour before the Lucas Oil Late Model Dirt Series took to the airwaves. SPEED just capped off 2006 with the highest ratings in network history. SPEED had a 10-percent increase from 2005 in prime viewership, according to Nielsen Media Research.
The Lucas Oil Late Model Dirt Series just completed in February a very successful East Bay Winternationals with six straight nights of racing. There were six different winners on those six nights of racing with Rick Aukland of Zanesville, OH, Earl Pearson, Jr., Tim Dohm of Cross Lanes, WV, Shannon Babb of Moweaqua, IL, Steve Shaver of Vienna, WV and Scott Bloomquist of Mooresburg, TN winning events during the 31st Annual Winternationals at East Bay Raceway Park in Tampa, FL. Dan Schlieper of Sullivan, WI was the 2007 DART Machinery East Bay Winternationals Points Champion.
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