Kid Rock has written a song specifically for the National Guard.
The musician wrote “Warrior” for use in a National Guard recruiting campaign that also features Dale Earnhardt Jr.
Over the next two months, the “Warrior” video will appear in more than 3,000 theaters and on over 27,000 screens around the country.
The new campaign will highlight the Army Guard’s relationship with Kid Rock and Earnhardt. “They did a magnificent job,” Vaughn said. “Folks need to know that they are doing a lot for this country. They are real patriots.”
“Our approach has been really unique,” Jones said. “We really tried to set the bar and set the standard for this type of advertising.
The two-minute video was created for theaters featuring three parallel stories, including Kid Rock performing a USO-type show, Earnhardt, overcoming adversity on the racetrack and a National Guard Soldier serving heroically in the face of danger.
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