RSPORTS and its driver Justin Wilson are proud to honor CDW s new Western Distribution Center s true testament to speed and technology this weekend at the Las Vegas Grand Prix by placing a little part of their pride on the #9 CDW Champ Car.
As part of a team building exercise, the coworkers at CDW s new Western Distribution Center decided they wanted a logo – a personality for the distribution center as the building itself was plain and lacked character. They went to work and soon came up with an alligator…thinking he was tough and sustainable, just like them, working hard to meet their goals and overcoming challenges. The guys back at corporate said, “Well, we like your creativity; however, you are in the middle of the desert and alligators are known to be rather sluggish and slow. ”
After a good chuckle, the coworkers went back to work and this time, came up with a race car. They said to corporate, “Given our new race car sponsorship and because we are known to be fast here at the Western Distribution Center – and especially given our aligned focus on technology, this is perfect. ”
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