A1 Team Great Britain today announced a key commercial partnership with Multi Pro Natural Ltd, a major new water purification company, which is launching a revolutionary water treatment solution under the AquaSP brand name. AquaSP branding will appear prominently on the newly liveried A1 Team GBR challenger when it takes to the track tomorrow in the hands of Oliver Jarvis, the Swiss company taking up the position of title sponsor for this weekend’s opening round of the A1GP World Cup of Motorsport™ in Circuit Park Zandvoort, The Netherlands.
AquaSP is an innovative, non-toxic and environmentally friendly water treatment formula with more than 40 known applications and has been developed by Multipro Natural AG, a Zurich based organization that begins operations in October 2007. It is an enzyme based product which acts as a catalyst to the natural oxidization process of water. This revolutionary product has wide variety of applications with the end result being clean drinkable water.
The A1GP World Cup of Motorsport’s leadership in showcasing environmental technologies through the THINK Greener Racing initiative provides a strong platform to showcase Multipro Natural’s new environmental technologies. The company will also be partnering seven other teams in the series and will be an official sponsor of the Zandvoort race weekend.
Mr Roderick Tanzer; COO Multipro Natural AG: “Multipro Natural AG is a new business that is looking to build its brands globally. This partnership is mutually beneficial as A1GP provides global reach into more than 150 countries with 300 million viewers”
Katie Clements; Team Principal: “We’re delighted to welcome Multi Pro Natural Ltd as an official partner of A1 Team Great Britain. We’re confident that the deal will help to build the profile of both AquaSP and the team as we embark on our championship challenge this weekend. We’ve already proved that we’re strong on track and are amongst the favourites this season, this announcement also shows that we are progressing well on a commercial basis. ”
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