A1 Team Great Britain is thrilled to announce today a product partner relationship with Oakley, one of the world’s most recognized performance technology and lifestyle brands.
Starting with this weekend’s eighth round of the 2006-07 A1GP World Cup of Motorsport in Durban, South Africa, 23rd-25th February, A1 Team Great Britain will sport Oakley branding on its 550bhp A1GP car, heralding the beginning of the iconic brand’s involvement in A1GP as a Team Product Partner.
“Put simply Oakley and A1 Team Great Britain make for a great pairing, †stated British Seat Holder Tony Clements. “We share a dedication to be the best and Oakley’s innovation over the years has put them firmly on the global map. By joining us in A1GP we can further enhance their world-wide exposure as a leading lifestyle brand while providing them with an exciting platform to showcase their impressive range of motorsport-based apparel. â€
Commenting on the partnership formed with the British team, Oakley’s European Sports Marketing Director, Harry Gibbings, said, “Oakley is very proud to be associated with such a dynamic and competitive A1GP team, whose attitude to competition is not dissimilar to our own. We have always strived to be the best using the latest developments in technology with precision manufacturing and an ample dose of mad science. A1 Team Great Britain encompasses the youthfulness and professionalism to win and keep winning well into the future. â€
A1 Team Great Britain’s Commercial Director, Stewart Bain, declared his excitement at the start of the team’s relationship with Oakley. “Not only is Oakley a leader in its field, †he commented, “It’s also an exciting, dynamic and progressive brand whose core values fit with A1 Team Great Britain’s commercial objectives. I’m looking forward to the mutual benefits that will come from our arrangement while helping to further establish and drive the Oakley brand in the international world of motorsport. â€
A1 Team Great Britain currently sits fourth overall in the A1GP Nations Standings with four rounds of the winter-based, nation versus nation series remaining. 2002 British F3 Champion Robbie Kerr will spearhead Great Britain’s attack this Sunday on the 2.04-mile temporary street circuit in Durban before an expected race day crowd of 100,000 fans.
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