BMW Plays April Fools

BMW Plays April FoolsBMW Plays April Fools

BMW Plays April FoolsBMW Plays April Fools


We’ve gotten right to the core of the situation regarding the fly-in-the-ointment BMW M3 pickup spotted doing what M3s do around the Nürburgring last week.

In a chat with BMW’s Munich head of product communications, Dirk Arnold, he offered up this quote: “Ah, yes, everyone’s been talking about that pickup. But, no, this is… how you call it, an April Fool’s Joke” [in German “Aprilscherz” - ed.].

There will be no M3 pickup in our futures, kids. But then Arnold sort of overcommunicated to us by dangling one of those “...in this generation” qualifiers.

He then also managed to immediately clarify, “It is hugely doubtful that BMW will ever during our lives produce such a vehicle, in any segment.” Oh, pooh.

On April 1, a press function has been organized near Munich to show off the future M5 “concept,” plus the current M3 and a whole series of unproduced M3-based prototypes, including, says Arnold, one folding hardtop variant that is not the one we all think it is. There will also be the mischievous pickup in attendance.

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