Toyota is the most reliable carmaker. Honda is the greenest. Domestic brands are not dependable.
Ford/Chevy/Dodge builds the best truck. Cadillac’s/Buick’s are for old people. Mercedes-Benz is the most luxurious brand.
Ferrari builds the fastest/most exotic cars.
Whether or not you are a car person, you’ve probably heard one, or many, of these stereotypes.
It’s possible, too, that your views reflect similarly to the 40-percent JD Power and Associates surveyed in the 2012 Avoider Survey, which examines the reasons consumers fail to consider—or avoid—particular models when shopping for a new vehicle.
According to the study, 43-percent of new-car buyers in May 2011 avoided certain brands due to “the brand’s vehicles, in general, are known to have poor quality/reliability.”
It’s hard to ignore the sentiment when many consumers are raised in a fashion that strongly skews social perceptions toward one distinct flavor. Like being born into a particular religion, you are more likely, as an adult, to emotionally favor views similar to the ones you are familiar with.
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