Seattle may be rainy and cool, but its drivers are the most likely to get moon roofs and air-conditioned seats in their cars.
That’s one of several unexpected trends in some Ford data released Friday about customer preferences in various regions.
Ford looks at the colors and features that buyers favor and uses the data to ensure dealers have the right mix of cars to match local tastes.
In addition to moon roofs and cooled seats, Seattle has the highest percentage of buyers who opt for rearview cameras and blind-spot warning systems.
Seattle is also second to San Francisco in the popularity of navigation systems.
Many of Ford’s results aren’t surprising. Hybrid cars are most popular in eco-friendly San Francisco.
Drivers in pickup territory — Dallas and Houston — are most likely to opt for towing features, like a hitch and wiring for trailer lights. Buyers in Cincinnati — home of the Cincinnati Reds — like red cars; motorists in sunny Phoenix like orange.
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