Nascar is revving up plans to get into the animated film business, pairing up with Larry Kasanoff’s Tinseltown Toons to produce “Nascar: The Secret Life of Cars.”
Film, which will detail what happens in a Nascar garage when the humans have left and the cars come to life, is being eyed as a way for the racing org to try to lure a younger generation of fans at a time when the sport is watching its viewership head in reverse.
Decision to venture into toon territory also comes after Disney and Pixar proved with “Cars” that animated auto racing can play big with audiences; pic not only was a winner at the B.O. but has continued to generate considerable coin from licensing and merchandise.
“We are excited to get involved with a project that will highlight the thrills and excitement of racing to a new generation of fans,” said Brad Ball, veep of entertainment and marketing for Nascar and Nascar Media Group. “We know toy cars are a big part of the playground environment, and giving those cars a personality surrounding Nascar racing will provide entertainment for the family while evoking the imagination of kids everywhere.”
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