Busch, driving the No. 20 Toyota, was cruising at the front of the pack, having led 153 of the first 171 laps when a blown tire knocked him out of contention.
That opened the door for Kenseth, who outran fast-closing fellow Sprint Cup driver Kevin Harvick to get his 24th career Nationwide Series victory and his second at AMS, the first coming in 2004.
Kenseth acknowledged that Busch had the car to beat.
“He had everybody covered,” Kenseth said. “There was no way any of us were going to beat him on speed.”
Kenseth’s car didn’t seem to be as fast as Harvick’s either, but it was faster on short runs, and that proved to be the deciding factor.
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