In addition to its successful “Day at the Races” NASCAR ticket giveaway, DC Brands International (PINKSHEETS: DCBI) has just purchased a brand new, fully loaded yellow Corvette as the cornerstone of its newest promotion.
Currently, the Corvette is being wrapped with decals of the Turn Left Energy Drink logo along with checkered flags on both side mirrors. Although the specifics of the promotion are still being finalized, the car itself will be given away during an after party for the Daytona 500 held February 17, 2008.
“Our current promotion giving away tickets to NASCAR races has been tremendously successful, so we wanted to raise the bar and really ‘wow’ our loyal consumers, ” said Richard Pearce, President & CEO of DC Brands. “The Corvette is an investment in the branding and marketing of Turn Left and one that will pay off exponentially—we added this giveaway to plan our Q3 and Q4 promotions in advance. This screaming yellow Corvette is unbelievable and we know it will bring even more attention to Turn Left. ”
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