Aussie Racing Cars welcomes experienced marketing professional, John Blair to the position of General Manager - Marking.
John, who has a vast array of marketing experience both in Australia and overseas, takes on the role which is mainly focused on improving the Aussie Racing Cars brand and developing partner relationships.
“I beleive that Aussie Racing Cars will become recognised as a true marketing company that uses race cars as a device for organisations to build their own intergtated profiles, ” John said.
After working with many large companies and world-recognised race organisations such as Surtees, Lola, and Schnitzer John has more than enough experience to raise the bar of marketing the Aussie Racing Cars.
Phil Ward, Aussie Racing Cars director believes that John Blair’s experience will improve the value and awareness of the category in the corporate community.
“John understands how the corporate world thinks and his past record has shown that he is capable of bringing the corporate and racing worlds together with much success, ” Phil said.
John is the contact for all marketing and sponsorship related matters at Aussie Racing Cars.
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