The Milwaukee Mile has extended its partnership with the Bosch Corporation, and according to speedway officials, has opened a new chapter in multi-level integration of Bosch’s branding with America’s Legendary Oval.
“The Milwaukee Mile is fortunate to have a partner in Bosch, a global leader in professional power tools, in the automotive industry, and numerous categories, ” commented Aaron Hart, Milwaukee Mile VP – Sales. “The marketing plan we will institute for this coming season will integrate Bosch in our mobile assets, as well shared exposure through consumer marketing, which is a win-win for all. ”
