In addition to securing prime visibility at The Milwaukee Mile, Bosch will sponsor and integrate its power tools into The Milwaukee Mile’s traveling Mobile Mile Interactive Experience, specifically the tire changing simulator stations.
Retail-driven race ticket offers for consumers and interactive displays are planned on Milwaukee Mile event weekends, as well.
The Mobile Mile is an adaptive interactive experience that is housed in a 40-foot display trailer, equipped with a side-by-side force feedback race driving simulator, two Bosch tire changing simulator stations, race car show cars, plus merchandise and memorabilia. The Mobile Mile is a collection of highly-engaging elements that can conform to the size and scope of any event, to bring the thrilling sounds, sights and hands-on interaction of auto racing to a broad audience.
“The world-class auto racing at The Milwaukee Mile involving a number of race teams Bosch supports, in addition to the opportunities to showcase our power tools with consumers in The Mobile Mile, allow Bosch to grow favorably in market awareness which includes our popular Big Blue Truck on the fan midway on race weekends. We are pleased to enhance our long-standing relationship with our partners at The Milwaukee Mile, ” commented Paul Reynolds, Marketing Manager-Bosch Power Tools.
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