Bob Pockrass of SceneDaily reports: In the ongoing NASCAR-AT&T legal battle, NASCAR attorneys wonder whether the Playboy bunny logo would have to be considered for the No.31 Richard Childress Racing car if Cingular had merged, for instance, with the men’s magazine.
NASCAR uses that exaggerated hypothetical situation in its latest legal brief as part of an appeal of a May 18 injunction that allows the AT&T logos to replace the Cingular logos on the Jeff Burton car.
AT&T has argued that by being involved in a merger with Cingular parent company BellSouth, its branding should be given the same grandfathered-in status as the Cingular marks were when Nextel began sponsoring the Cup Series in 2004.
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