According to research one of the hottest consumer services is pet insurance. In the United States, 63% of households have pets and 37% of pet owners consider their pets important family members. Over 70 Million U. S. households own dogs or cats, and 45% of U. S. households own more than one pet.
Consumer spending on pets has more than doubled from $17 billion in 1994 to an estimated $38.4 billion in 2006, according to the American Pet Products Manufacturers Association (APPMA). The APPMA association projects $15.2 billion will be spent on food, $9.3 billion on supplies and over-the-counter-medications, and $9.4 billion on veterinary care in 2007.
NASCAR is the #1 spectator sport—holding 17 of the top 20 attended sporting events in the U. S., it is the #2 rated regular-season sport on television with broadcasts in over 150 countries, and has 75 million fans that purchase over $2 billion in annual licensed product sales. These fans are the most brand loyal in all of sports and as result, more Fortune 500 companies participate in NASCAR than any other sport.
According to Founder & President of Pets Best Insurance Dr. Jack Stephens, “Brett Thompson and the Thompson Motorsports team represent the highest standards, values, and efforts as athletes and also as competitors. At Pets Best, we’re very pleased to be a sponsor and partner of Brett and the entire #61 NASCAR Grand National West Series team. We have enjoyed exceptional growth and speed in our business, and this is another important step in our effort to lead the race to insure more pet families! “
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