Porsche Cannot Escape The Downward Trend In North America

Porsche Cannot Escape The Downward Trend In North America

Porsche Cannot Escape The Downward Trend In North America


Dr. Ing. h.c. F. Porsche AG, Stuttgart sold 1,493 vehicles in North American in November. Of these, 1,378 went to the United States and 115 went to Canada. The decline of 46 percent in comparison with the same period last year clearly shows that the Stuttgart sports car manufacturer cannot escape the general resistance to purchasing that exists in North America. For the Boxster series, the decline of 73 percent also has to do with the product life cycle; the new generation of the mid-engine sports cars will make its debut in the United States and Canada in March 2009.

In November 2008, 161 vehicles of the Boxster series were sold, including a total of 76 units of the type Cayman and Cayman S. For the 911, there were sales of 551 units, which is 37 percent less than in the same month last year. Sales of the Cayenne fell 40 percent to 781 units.

Due to the general economic crisis, Porsche has already undertaken measures to adjust production to reduced demand. Until the end of January 2009 no work will be done on eight work days in the main factory in Stuttgart-Zuffenhausen.

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