Volkswagen of America, Inc. announced today that they have been named the best-full line manufacturer by Strategic Vision for the second consecutive year and the Rabbit was rated the top vehicle in its class in the annual Strategic Vision Total Quality Index™ (TQI), which measures new vehicle owner satisfaction.
“On top of strong quality, the Volkswagen Rabbit hits a strong emotional chord with its buyers, ” said Alexander Edwards, president, Strategic Vision. “Overall, Volkswagen vehicles have proven to be of high-quality and owners are passionate about the brand and their vehicles. ”
The Rabbit was ranked above several strong competitors in the small multi-function segment. Additionally, the new GTI finished second overall in the small specialty category.
“Volkswagen has continued to do well in the Strategic Vision Total Quality Awards, ” said Adrian Hallmark, executive vice president, Volkswagen of America. “It reiterates that our vehicles are well crafted and fun to drive and that our owners are some of the most passionate drivers in the market. ”
Hallmark added, “Our continuing commitment to building high-quality vehicles is evident in important quality surveys, like Strategic Vision; it is Volkswagen’s objective to continue to improve our quality and receive scores among the top tier. “
The Strategic Vision Total Quality Index looks at all aspects of the ownership experience, from buying and owning to driving. It correlates satisfaction with the complete ownership experience, perception of quality, owner reported delight, future purchase intent and emotional attachment to the vehicle.
Founded in 1955, Volkswagen of America, Inc. is headquartered in Auburn Hills, Michigan. It is a subsidiary of Volkswagen AG, headquartered in Wolfsburg, Germany. Volkswagen is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Rabbit, New Beetle, New Beetle convertible, GTI, Jetta, GLI, Passat, Passat wagon, Eos, and Touareg through approximately 600 independent U. S. dealers.
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