ABC’s broadcast of the IZOD IndyCar Series season-opening Honda Grand Prix of St. Petersburg on March 27 delivered its highest overnight rating in metered markets for a race since 2007.
The 1.4 rating for 56 markets was surpassed only by ABC’s telecast of the July 2007 race at Mid-Ohio Sports Car Course. Final ratings for this broadcast are expected on March 31.
“I’m very encouraged by the ratings for several reasons,” said Randy Bernard, CEO of INDYCAR, the sanctioning body of the IZOD IndyCar Series. “First of all, it was standalone. It wasn’t in the late time slot, during which there typically is more household viewership. Second, it’s our highest-rated non-Indianapolis show since 2007, but even that show had a great lead-in with the British Open (with Padraig Harrington defeating Sergio Garcia in a four-hole playoff).
“We’re ecstatic with our ratings and with the double digit percentage of growth with the live attendance at the event, and we believe INDYCAR is going to continue to make substantial progress in the next couple of years.”
ABC’s 2-hour, 30-minute telecast of the Honda Grand Prix of St. Petersburg on the scenic 1.8-mile, 14-turn street circuit featured the dramatic debut of side-by-side restarts, a young female driver dueling with the 2004 champion for third place, bumping and passing, and contenders eliminated in the first turn of the initial green flag lap.
The 100-lap race was won by reigning series champion Dario Franchitti of Target Chip Ganassi Racing, who started next to pole sitter and 2010 chief championship protagonist Will Power.
| 
|