HER Energy drink announced a new partnership with Newman/Haas/Lanigan Racing as the sponsor of the No. 40202 HER Dallara/Honda/Firestone entry to be driven by Alex Lloyd in the 2009 IndyCar Series season finale Firestone Indy 300 at Homestead-Miami Speedway on Oct. 10.
The car number signifies the “text to donate” number for cancer research and awareness, where fans can donate $5 to charity simply by texting the word “Stand” to 40202.
“HER is ecstatic to work with (Alex) “Pink” Lloyd again,” said Brett Jacobson, CEO of HER Enterprises Inc. “He’s a great sport wearing pink, and we had a great experience in May (at the Indianapolis 500). I couldn’t have been more excited to find another opportunity to work with him. Newman/Haas/Lanigan Racing has such an impressive legacy, and my experience working with all of them the past few weeks only confirms the great things I’ve heard. And their engineers and crew are remarkable. And we want to thank the IRL for allowing us to enter the #40202 number- and their getting behind such an amazing cause and call to action.”
The Firestone Indy 300 will mark Lloyd’s second race this season after having competed in the Indianapolis 500 earlier this year where he qualified 11th and finished 13th in the historic event. Lloyd, a native of Manchester, England, holds the distinction of being the only driver to win on both the Indianapolis Motor Speedway’s road course (Firestone Indy Lights, 2006) and famed oval (Firestone Indy Lights, 2007). He won eight of the 15 races en route to the 2007 Indy Lights championship including a win at Homestead-Miami Speedway after starting second. He also won five poles, finished in the top-five 13 times and led a total of 399 laps during his title-winning season.
The HER Energy car made its debut in the famed Indianapolis 500 on May 24, 2009 with Lloyd’s surprising first-day qualifying effort of 11th place and his 13th place finish in the 33-car field despite it being only his second IndyCar Series race to date. In addition, HER Energy, which is based in Hollywood, held a Pink Carpet event to benefit Susan G. Komen Breast Cancer Foundation. In conjunction with the Homestead race HER will hold the “Tit for Tat” PSA premiere poolside in South Beach on Friday, October 9. The invitation-only party will premiere the first of an innovative new series of Public Service Announcements written by Jaime King and Taryn Southern and presented by HER. The first installation of the edgy two minute shorts combine the talents of Emily Deschanel, Alyson Hannigan, Minka Kelly, Jaime King, Katharine McPhee and director Steve Carr to raise awareness for breast cancer prevention. At the track, HER along with BMGEP, will unveil an Interactive Infield Hospitality Lounge, complete with DJ and entertainment options.
“It’s a real pleasure to have HER Energy as our sponsor for my race with Newman/Haas/Lanigan Racing, a team that I have followed since my fellow countryman Nigel Mansell drove for them,” said Alex Lloyd. “It’s an exciting brand and I am very happy to continue representing them. HER Energy has seen massive growth over the last year and I look forward to helping them continue to grow their brand. I’m honored to participate in such a worthwhile cause and to help the fight against cancer. For this race I will be dusting off the pink helmet and getting another pink firesuit so I guess Pink Lloyd is back. I’m very excited to be in pink again as I had a good time with it in May and I am looking forward to getting Pink Lloyd back on track.”
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