Lloyd, Schmidt hope to turn success into cash: Sam Schmidt Motorsports and driver Alex Lloyd announced the “Racing for Recovery Challenge, ” a pledge drive to take place leading up to the Liberty Challenge at the Indianapolis Motor Speedway on June 16-17.
The team is offering an opportunity for companies and individuals to sponsor a race car with all proceeds going to the Sam Schmidt Paralysis Foundation. If Lloyd wins either race, those responsible for pledges will agree to donate $1,000 to the foundation. Should Lloyd win both races, the donation price tag will be raised to $3,000. If Lloyd does not win either event, donors that have made pledges will owe the foundation nothing.
“As many races as Alex has been winning, we felt it’d be a great time to utilize his hot streak to help raise funds and awareness for our foundation, ” Schmidt said of the Indy Pro Series points leader who has won a record five consecutive races.
“Winning both races certainly won’t be easy, especially at a track like Indianapolis, ” Lloyd said of the road course. “We were able to pull off the sweep earlier in the year in St. Pete, but that wasn’t very easy either. It’s definitely going to be a tough goal to achieve, but we can do it. The most important thing is that we win that first race, and then we can worry about all the rest of this. “
Companies and individuals looking for increased exposure can submit three pledges. By doing so, they will have a logo of their choice placed on the top of the side pod of Lloyd’s race car for the entire race weekend.
“There’s a lot of faith being put in many different people’s hands, ” Schmidt said. “Obviously, we want to maximize the exposure value for our foundation’s mission, for Alex, and for the great companies that take part in this promotion.
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