AVIS has formed a multi-year partnership with the Indy Racing League to be the official rental car company of the IZOD IndyCar Series and Firestone Indy Lights.
AVIS, which for 11 consecutive years has been named the leading rental car company in customer loyalty, will take an active role in promoting both series through e-mail campaigns, displays at select airport locations and other large-scale promotions. It also will offer a national sweepstakes program, which will provide a unique VIP experience to fans during an IZOD IndyCar Series race weekend.
Avis Rent A Car System and its subsidiaries operate about 2,200 locations, offering a diverse catalog, including Flex Fuel, of vehicles. Its speedy online reservation system is complemented by the use of the latest in technology, and it continues to explore innovation to offer value and reliability to customers.
The IZOD IndyCar Series, whose Honda engines are powered by 100 percent fuel-grade ethanol, is the first and only form of motorsports to utilize a renewable and environmentally friendly fuel source on a diverse mix of road and street circuits and ovals. It is recognized as the leader in motorsports safety and innovation and, with its partners, constantly pursues the advancement of the sport by incorporating the latest in technology.
“AVIS and the IZOD IndyCar Series share assets of speed, innovation, technology, diversity and green and we are pleased to welcome another great brand to our family of partners,” said Terry Angstadt, president of the commercial division for the Indy Racing League.
Safety, reliability and customer service earned Avis top marks in April among car rental companies in customer loyalty by the Brand Keys Customer Loyalty Engagement Index for the 11th year in a row. The annual study examined customers’ relationships with 518 brands in 71 categories.
Included in the partnership is a discounted car rental rate that will be offered to members of IndyCar Nation, the official fan club of the IZOD IndyCar Series.
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