Conquest Racing has called upon the services of the newly formed Rubicon Sports Agency to oversee the team’s commercial department.
Recently created by Rubicon Race Team owners Jim Freudenberg and Jason Priestley, the Rubicon Sports Agency focuses on the commercial elements of racing such as sales, marketing, sponsor activation and driver management. Conquest’s relationship with the agency’s sales and activation division will see Jim Freudenberg become the Commercial Director for Conquest Racing.
“We all know how vital it is in the racing industry to build a strong and successful commercial platform, and partnering with the Rubicon Sports Agency will help us build on what we have,” team owner Eric Bachelart said. “We look forward to working with Jim and Jason. The relationship with the Rubicon Sports Agency is a welcome addition to our sales and marketing department. They will not only help us with our immediate marketing efforts but also work on building our program for 2010 and beyond.”
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