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Ethanol Marketing, Activation Centered Around IndyCar Series Partnership
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While the IndyCar® Series and its teams tune up their Honda engines for a new era of motorsports – the introduction of 100 percent fuel-grade ethanol – the Ethanol Promotion and Information Council (EPIC) has been fine tuning its first-ever national marketing campaign around its partnership with the IndyCar Series.
The first and only motorsports series to run 100 percent fuel-grade ethanol, the IndyCar Series is at the forefront of this push for renewable energy. This decision makes the IndyCar Series, the cutting-edge leader in motorsports safety and technology, a leader in renewable and environmentally responsible fuel produced in the U. S.
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