The agreement between Vision Racing and Hitachi Power Tools for the 2007 season brings a new partner to the paddock. Hitachi is the only tool manufacturer that offers a complete line of electric, cordless and pneumatic power tools as well as a full line of accessories and fasteners. Hitachi is keenly focused on producing the most technologically advanced tools on the market. Their commitment to technological excellence makes Hitachi Power Tools a perfect fit for the demanding tool-intensive IndyCar Series.
Hitachi Power Tools Director of Marketing, Tim Young, said, “The IndyCar (Series) is the most technologically advanced form of racing in North America. We are proud to support a team and league that breed the same dedication to excellence as we do and offers great visibility to an audience that appreciates superior technology and performance. ”
Hitachi is utilizing the Vision Racing marketing platform as a new foundation for in-store promotions and as an extension of its relationship with Lowe’s.
“I live for Indy and the month of May, so to have Hitachi Power Tools and Lowe’s on the car and with the team this year will be a huge asset to our Indy 500 effort, ” Carpenter said. “I’m hungry for better results at Indianapolis and now we’ve got the right tools to make it happen. Not to mention, this is a cool sponsor and I’m a big fan of their line of tools. ”
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