The Indy Racing League, sanctioning body for the IndyCar Series and Indy Pro Series, announced today that it has retained Indianapolis-based Just Marketing International (JMI) to consult the league on all facets of commercial rights packaging and sales for the IndyCar Series – including its teams, drivers, tracks, events and media. The agreement is a non-exclusive, multi-year consultancy.
The Indy Racing League’s immediate goal is increasing corporate interest in the IndyCar Series and its drivers, teams and tracks. JMI will advise on all business development matters relating to the IndyCar Series sales strategy, packaging, marketplace intelligence and commercial value proposition.
JMI’s initial priority will be to help prioritize, organize and mobilize commercial efforts against the strategic imperatives for the IndyCar Series – seeking to maximize the value proposition for prospective sponsors.
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