Dreyer & Reinbold Racing announced a partnership with Bachrach Clothing. The men’s clothing retailer’s logo will be featured on the IndyCar Series machines of Buddy Rice and Sarah Fisher during the 2007 season beginning at the Indianapolis 500.
ROBBIE BUHL (Co-owner, Dreyer & Reinbold Racing): “We’re very pleased to announce a new partnership with our team. It’s a men’s clothing store called Bachrach Clothing. It’s all about quality, fashion, and customer service. In regards to Indianapolis, we’re going to do a lot of promotion here with the store, doing what we can to drive traffic with show-car programs, as well as discount hero cards, that will give 10 percent or a percent-off coupon, things we can do to introduce our fans, the Indy Racing fan to their product. We’ll focus here in Indianapolis, Nashville and Detroit. ” (About how month is going): “We’re going to learn a lot this month, every day that we get on the track. Opening Day, with Buddy and Sarah, we ran the most combined miles of any team out there, so I think that gives you a good sense of direction about where this team is going. “
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