TAG Heuer is proud to announce they have re-signed with rising American IndyCar Series and Indianapolis 500 star Sarah Fisher. She will join the Swiss watch company s dream team of brand ambassadors that include, Jeff Gordon, Tiger Woods and Maria Sharapova. Fisher has already wheeled two races this season in the IndyCar Series and will return to the Indianapolis 500 on May 27, 2007.
The benchmark in cutting-edge chronographs and timekeeping technology since 1860, TAG Heuer is the watch brand with the longest-standing links to motor sports and Grand Tourism cars, as well as the one with the most impressive involvement and product development inspiration in 2007. Its recently launched Avant-Garde eyewear collection too is strongly inspired and driven by motor sports.
“Having pioneered the stellar start of Sarah in Indy 500 and IRL back in 2002, we are just happy that such a great talent is back into the world s single fastest open-wheel competition, i.e. IRL and Indy 500 where speed can average and surpass 200 mph and where TAG Heuer has provided 1/10.000th of a second timekeeping to make sure qualifying and race rankings are just right,” said Jean Christophe Babin, TAG Heuer President and CEO. “As a global leading luxury Brand, particularly strong in North America, TAG Heuer is proud to partner with Sarah Fisher both in watches and eyewear, and provide her with prestigious and performant instruments allowing her to be even sharper on the racing track.
Sarah is a true talent epitomizing TAG Heuer Brand values, and as such a full-fledged member of TAG Heuer dream team of ambassadors also including F1 world champion Fernando Alonso, Scuderia Ferrari F1 driver Kimi Räikkönen, Champ Car series world champion Sébastien Bourdais, NASCAR legend Jeff Gordon, not to mention Hollywood and Bollywood stars such as Brad Pitt, Uma Thurman or Shah Ruk Khan. We wish Sarah a successful comeback in IRL and Indy 500 and to show to the world of motoracing what she is made of! ” The 26-year-old Fisher is the Most Popular Driver in IndyCar Series history having won the 2001, 2002 and 2003 IndyCar Series “Most Popular Driver” award and the 2005 NASCAR West Regional Series “Most Popular Driver” award.
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