London, Great Britain - Precision is a key word in both motorsport and the watch industry, so the announcement of TW Steel as the new Official Timing and Watch Partner for A1GP World Cup of Motorsport is an ideal match. Both the series and the watch company are young and growing rapidly, so the three year deal, starting for the 2008/09 season, will see them continue to do this together on a world stage.
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‘This is a very exciting period for A1GP and TW Steel,’ said A1GP Chairman, Tony Teixeira, ‘We are both expanding at a vast rate of knots and have the same aspirations to be recognised in the four corners of the world for excellence in our own fields - A1GP for providing the most exciting racing and TW Steel the most innovative and desirable time pieces. Timing is an essential element in motorsport, so to have such a young, vibrant company partnering us in this is exciting.’
This new partnership is also viewed by TW Steel as a major development which will aid the growth of what is a relatively new company and its Managing Director Jordy Cobelens said: ‘The partnership with A1GP is a very big and important step for TW Steel, and it will help achieve the goal of becoming the biggest brand in oversized watches.’
The company’s logo, which includes two solid dots that are on the face and strap of every watch, will appear on all the series’ official timing screens and on trackside signage, while fans will be able to buy a special A1GP edition watch, all accurate to one twentieth of a second, as part of a retail and merchandise partnership.
TW Steel is a Dutch company with its name meaning ‘The Watch in Steel’ and its tag line being ‘big in oversized watches’. These highly individual watches have proved so successful since they were first introduced three years ago that in 2007 alone the company’s turnover rose by 300 percent, and its worldwide representatives doubled in numbers to nearly 50. Size is very much part of these watches identity with their faces being between 37 and 50milimetres and the company claiming ‘large sizes are also in chime with the current fashion trends’.
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