Telecommunications giant AT&T filed a motion Monday, asking that its logo be added to Jeff Burton’s #31 Chevy immediately. The motion was filed in U. S. District Court in Atlanta, where the company also filed its lawsuit against NASCAR. A hearing on the motion has not yet been scheduled.
Burton is sponsored by cell phone service provider Cingular. AT&T recently took full ownership of Cingular as part of its recent merger with BellSouth and intends to eliminate the brand name. AT&T sued NASCAR on March 16 after racing series officials refused to allow AT&T to put its logo on Burton’s car because of NASCAR’s deal with Nextel, which sponsors NASCAR’s top series—the Nextel Cup.
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