The FORM debut was among the highlights of the Amber Fashion event, held in aid of the Elton John Aids Foundation, and attended by just the sort of men regularly seen in some pretty sophisticated outfits - Lakshmi Mittal, the Indian steel tycoon, Sir Martin Sorrell, CEO of Global Advertising Group WPP, Dr Vijay Mallya, Force India team owner and CEO of Kingfisher Airlines, plus fashion literati including retail entrepreneur Philip Green and Renault’s very own style icon, Flavio Briatore.
But it was the FORM models who stole the show - the sight of no less than seven Formula one drivers swinging their hips and flirting with the audience from the catwalk proved a sensation. Lewis Hamilton and David Coulthard floated elegantly by; Nico Rosberg displayed a natural talent for presenting clothes; sporty Mark Webber almost sprinted the platform; and a gorgeous Nelsinho Piquet sported a devil-may-care manner. Normally somewhat eccentric dresser Vitantonio Liuzzi was transformed in urban chic, as was a stylish Jenson Button, and Adrian Sutil kept his chin in the air like a true professional. And last but not least there was Kimi Raikkonen. The Finn was not on the catwalk, but he was there in the front row, showing off a precious leather jacket from the collection.
The finale of the evening was the charity auction, with five lots of unique character. Elton John donated an invitation to his 2009 Oscar night reception - this year it was attended by the likes of Harrison Ford, Sharon Stone, George Clooney - including return business class flights from London and accommodation for two in Los Angeles. A lucky bidder got that treat for 46.000 Euro. The second item on the shelf was a Chopard unisex watch from Elton John’s collection, and Vijay Mallya won that for 100.000 Euro. The 1974 vintage Corvette from the personal collection of Sharon Stone saw a fierce battle - Kimi Raikkonen left the field victorious, the price tag a cool 200.000 Euro.
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