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LONDON, England (CNN)—They believe sponsors will keep their money in the sport and that fans are more interested in the racing.
Pippa Collett, Sponsorship Consulting’s managing director, said that the media furor was not necessarily a bad thing for the sport.
“There is a well known phrase that all publicity is good publicity and the same holds true in this case.
“He [Mosley] wrote to the FIA and was very open and demonstrated a level of professionalism. You can’t fault him for that.”
She said when someone was the leader of a public organization the question was always when did your private life impact on your public?
“I’m sure that they [sponsors] will be reviewing their investment in the light of the alleged activity. The crunch will come at the June 3 meeting… they [sponsors] won’t pull funding in the long term.
“I think it has the potential to be a nine-day wonder if the FIA deal with it efficiently in June. Then it can be written off as a learning experience.”
“You’re not going to stop supporting Manchester United and Real Madrid because of it.”
