“This marketing partnership is intended to expand our reach and increase youth interest in auto racing, complimenting the multiple WSDC programs in place in Wisconsin, ” Stoehr said. ‘There are multiple co-marketing initiatives we will work on that will directly benefit sports enthusiasts across the state. ”
The WSDC is recognized nationally for their excellence in organization and management for both competitors and spectators at events, including the WSDC-owned American Family Insurance Badger State Games – the nation’s largest winter sports festival - and their running of the recent ESPN Great Outdoor games.
Former Green Bay Packers player and current Milwaukee Mile shareholder Gilbert Brown will be involved in the development of youth awareness programs that entail exposure to auto racing at The Mile, while delivering a positive message that exemplifies the WSDC objective of promoting sports and sports tourism in Wisconsin. Details are expected to be announced in the near future.
WSDC corporate partners and their core participants and volunteers will receive unique offers from The Milwaukee Mile. Similarly, race fans will be given the opportunity through The Milwaukee Mile to get involved in various WSDC programs.
“The WSDC is passionate about positive lifestyles and involving our youth in various programs, ” said Ron Vincent, WSDC President. “We are excited to announce this marketing partnership with The Milwaukee Mile speedway, which will strengthen our profile in metro Milwaukee while we take their message to active young adults throughout our great state. ”
The Wisconsin Sports Development Corporation is a nonprofit sports management organization that helps develop sports tourism in Wisconsin and promotes positive lifestyles and physical fitness through amateur athletic events and health education programs. WSDC owns the American Family Insurance Badger State Games, the Wisconsin Athletic Hall of Fame, the Wisconsin Sports Foundation, Paddle & Portage, Shape Up Wisconsin Kids, Lighten Up Wisconsin and the Fit Kids Challenge. WSDC is also the local host of Ironman Wisconsin.
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