Richards Believes F1 Needs To Focus More On Middle East

Richards Believes F1 Needs To Focus More on Middle East

Richards Believes F1 Needs To Focus More on Middle East

BahrainGp


Bahrain became the first Middle Eastern country to host a grand prix in 2004, in the Sakhir desert region, with Abu Dhabi set to follow suit next year. There are further tracks in Dubai – which has received both GP2, F1’s feeder series, and A1GP - and Qatar, whose Losail International Circuit has been the venue for MotoGP races since 2004, including the championship’s first-ever night-time outing last month.

There are now plans to upgrade Losail to F1 standards, whilst the track in Abu Dhabi is accompanied by a Ferrari World amusement park. Bahrain is similarly planning a technology centre at Sakhir, and Dubai’s Autodrome is part of the Emirates’ MotorCity development.

“The business model of a stand-alone circuit is gone forever. This area of the world is looking at motorsport as a proper sustainable business plan and we should all pay attention. ”

In further evidence of the Middle East region’s growing influence inside the sport, Abu Dhabi’s government-owned Mubadala Development Company holds a five per cent stake in Ferrari and also sponsors the Scuderia along with Etihad Airways, whilst rivals McLaren are 30 per cent owned by Bahrain’s Mumtalakat Holding Company.

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