The SEMA Show has been a significant showcase for Toyota and Scion project vehicles and important all-new product debuts. Last year, the all-new 2007 Toyota Tundra full-size pickup truck captured one of SEMA’s prestigious design awards by being named the “most accessory friendly truck of the 2006 SEMA Show. ” SEMA has also been instrumental in helping Toyota demonstrate the vast accessory capabilities of vehicles such as the FJ Cruiser sport utility vehicle, the entire Scion model lineup, and many other products in the Toyota lineup.
Toyota’s participation at SEMA continues to grow. This year, in addition to being the Vehicle Manufacturer of the 2007 SEMA Show, Toyota will expand its activity even further with official participation from its Lexus luxury division.
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