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Yakima Speedway Sees Growth, Benefits To Joining ASA Program
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Yakima (Wash. ) Speedway is coming off their best season ever with increases in car counts, attendance, and track revenue. Now, with the news that they have signed a contract with the ASA Member Track program, the track management has even higher expectations for the 2007 season which opens on April 14 with the start of the 41st Annual Apple Cup.
“We had a tremendous year in 2006 and saw major increases in car counts and attendance, ” said Ron Bennett, general manager of Yakima Speedway. “I think that we can attribute this to hard work and having a few different things come together at the same time. We lowered the admission price, changed our racing classes slightly, and got a lot more involved with our community. We worked with our track sponsors to have them offer discount tickets and had a variety of charitable organizations come to the racetrack and set up booths. ”
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