The city of Shanghai will once again host KIA X Games Asia, Asia’s premiere action sports competition, as it returns to China for the third consecutive year—celebrating 11 years of Asian X Games events.
“We are thrilled to be back in China, and look forward to delivering another exhilarating event to action sports fans in Shanghai,” said Rick Alessandri, senior vice president, X Games Franchise. “We are excited to work closely with KIA Motors to continue this tradition of bringing world-class action sports competition to China.”
This year, competitors can look forward to an increase in prize money for the event, and Skateboard, BMX, and In-Line participants for the street discipline can also expect a new course design that will resemble real street conditions.
The KIA X Games Asia has earned a strong global reputation with a significant increase in awareness about action sports in the region. Last year’s event was enthusiastically received by the Shanghai community and broke attendance records with more than 52,800 people passing through the gates of Yangpu district’s KIC Jiangwan Sports Center — an increase of more than 55% from 2007.
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