If you’ve ever been riding down the street and had your pants cuff ripped asunder, there may be a revolution at hand.
Trek Bicycle is part of a movement to bury the finger-pinching, pants-munching, rust-prone sprocket and chain, and usher in an era of belt-driven bikes that might have the inventors of the self-propelled transportation Schwinning in their graves.
Wisconsin-based Trek is introducing two models this holiday season that are chainless, instead using technology most often found in things like motorcycles and snowmobiles. While some smaller custom bike makers have used them before, Trek is the first to use the technology for mass-produced bicycles.
The nation’s largest domestic bike manufacturer is hoping to capitalize on a new group of urban pedal-pushers who are trading their cars for a more low-tech way to get around because of gas prices as well as health and environmental concerns.
“People are really finding bicycles to be a very simple solution to some very complex problems that they face every day,” said Eric Bjorling, Trek’s lifestyle brand manager. “Anything we can do in our design to really help them and help them live that lifestyle is probably better for both the consumers and us.”
Bjorling admits chain-driven bikes are still efficient, but said an urban rider won’t have to worry about greasing or cleaning the chain. The belt can be cleaned with a normal cleaning agent and rag, and the bike sprocket is designed to push through any snow, dirt or grime. And one belt will typically last three years.
“Bike purists are going to take a look at it and say ‘oh, you know it’s another option to a chain,’” Bjorling said. “Are we going to see a ton of people switching from a chain to a belt drive? I think in some urban environments yes, but it’s definitely not the coffin that’s gonna bury the chain.”
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