Formula 1 legend and former world champion Nigel Mansell is starring alongside comedian Omid Djalili in a TV ad for moneysupermarket.com that pushes the price comparison site’s car insurance offerings.
The newest TV spot of the £20m media campaign is being implemented by creative agency MCBD and media agency Mediacom. Marketing Week
The latest ad created bt MCBD continues to explore the inability of the British to master the art of haggling.
This is the seventh advert released by the brand this year. The Drum
The ad is supposedly set in Mansell’s home, where he is playing with a Scalextric set, while negotiating a new car insurance rate over the phone.
On hearing an over-priced quote, Djalili appears in a heavily-branded F1 moneysupermarket.com jumpsuit, to suggest that moneysupermarket.com should be Nigel’s first port of call for a better deal. CampaignLive
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