Canceled Qualifying Rains On NASCAR Sponsorship

Kyle Busch leads the NASCAR Sprint Cup Series to the green flag to start the LifeLock.com 400 at Chicagoland Speedway

Kyle Busch leads the NASCAR Sprint Cup Series to the green flag to start the LifeLock.com 400 at Chicagoland Speedway

Chris Graythen/Getty Images


Account managers for NASCAR teams are considering trading their business cards for .357 Magnums. Going the “Stick’em Up!” route seems to be the only way to get someone to come off the hip.

In a market this bearish it’s hard to find sponsorship, even with NASCAR’s proven track record of successfully pushing products. Throw any other variable into the equation and selling goes from difficult to downright impossible.

That’s why I don’t understand why NASCAR hasn’t yet figured out a better way to deal with qualifying rainouts. Magically, you can qualify Nationwide and Craftsman Truck teams just hours before they race. But reschedule Cup qualifying with a two-day window? Impossible!

Read the full story

You could get van insurance for as little as £276 (based on quotes provided to 10% of callers. (Source: MORE TH>N BUSINESS October 2009) when you buy online as well as other great offers when you buy a business insurance product.

With our home insurance policy, when you buy buildings insurance, we'll give you contents insurance up to £75,000 absolutely free! or for contents worth more, try our high value home insurance cover

Buy pet insurance online and benefit from a 20% discount! From 8 weeks old onwards, your pet cat or dog will be covered regardless of its age (covers each new injury or illness up to £7000).

Free helplines for legal advice, medical advice and post-accident counselling, and discounts on our breakdown cover with our car insurance UK based personal customer manager.

Apply at MORE TH>N and we'll give you the best quote from our panel of leading insurers to help find you the cheapest life insurance policy. Prices start from only £5 a month.

Choose a Newsfeed
use the newsfeed below to search the full Auto Racing Daily story archive