Chrysler remains committed to the Sprint Cup Series despite Thursday’s announcement it will file for bankruptcy protection and form a partnership with Italian automaker Fiat SpA.
“NASCAR is a strategic part of our marketing plan and the Dodge brand. We plan to continue our Dodge sponsorship and relationship into the foreseeable future.” The bankruptcy filing was the first step in wiping Chrysler’s balance sheet clean and beginning the automaker’s rebuilding process. The White House forced the move after talks between the company’s creditors and the Treasury Department failed to reach an agreement.
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Dodge is represented by seven full-time Cup teams, three with Penske Racing and four with Richard Petty Motorsports. Kurt Busch of Penske Racing leads the point standings heading into Saturday night’s race at Richmond International Raceway.
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