Richard Childress Racing may be forced to shrink back to a three-car team if sponsorship isn’t found for the No. 07 car next season.
RCR announced on Monday that Brown-Forman will not extend its relationship with the company beyond this season, meaning the No. 07 will lose the Jack Daniels sponsorship. ESPN
“Jack Daniel’s has enjoyed a good five-year run with Richard Childress Racing and NASCAR, and we are pleased with the overall performance of our sponsorship program,” Tim Rutledge, vice president and brand director for Jack Daniel’s, said in a statement. “We have enjoyed building strong relationships with the people in Richard’s organization and throughout NASCAR. While it is difficult for us to end our formal relationship with RCR, the current economic environment has compelled us to revaluate our spending, and we’ve concluded that other areas in the marketing mix require additional investment.”
Brown-Forman, Jack Daniel’s parent company, used its NASCAR sponsorship to promote its message of “Pace Yourself, Drink Responsibly,” which was featured in all NASCAR promotional materials, including on the race car. Scene Daily
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