Oakley Inc. has renewed with Don Schumacher Racing as an associate sponsor on all team racing vehicles for the 2009 NHRA Full Throttle Drag Racing Series.
Oakley will be the official eyewear, footwear and apparel supplier to the DSR organization for the 2009 season.
Oakley came on board with DSR as primary sponsor of the Scotty Cannon Funny Car in 2002 and then as sponsor of a second Funny Car in 2003 driven by Gary Scelzi. Scelzi claimed the company’s first major NHRA championship when he was crowned the NHRA Funny Car champion in 2005.
“We are pleased to be continuing our longtime association with Oakley,” said team owner Don Schumacher. “Oakley’s products are unique, stylish and of the highest quality, and we are proud to be a part of the worldwide Oakley family.”
“Oakley has a long history with Don Schumacher Racing dating back to 2002,” said Todd Hayes, Oakley’s motorsports marketing manager. “In these difficult financial times, we value the relationship we have with the DSR team and look to the future to develop a stronger tie going forward.”
Founded in 1975, Oakley Inc. is based in Foothill Ranch, Calif. Decades of Oakley innovation have led to a full array of market-leading products including performance apparel and accessories, prescription eyewear, footwear, watches and electronics. The company continues to build on its heritage of authenticity by reinventing products from scratch to achieve superior quality and genuine innovation that delivers the unexpected. Awarded more than 575 patents and 1100 trademarks, Oakley today is a global icon offering products to consumers in more than 100 countries. In addition to its wholesale business, the company operates retail locations including Bright Eyes, Oakley Stores, and The Optical Shop of Aspen.
In the 2009 NHRA Full Throttle Drag Racing Series, Don Schumacher Racing will campaign six teams: two Top Fuel dragsters (Tony Schumacher in the U.S. Army entry and Cory McClenathan in the FRAM dragster), Ron Capps in the NAPA AUTO PARTS Funny Car, Jack Beckman in the Valvoline/Mail Terminal Services Funny Car, Matt Hagan in the BrakeSafe Rear End Collision Avoidance System Funny Car, and Matt Smith in the Nitro Fish/XXX Racing Fuels Pro Stock Motorcycle.
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