The 2010 Toyota Prius, will be officially unveiled at the Detroit auto show in January 2009. The third-generation Prius will be bigger and more powerful. The engine will grow from 1.5 liters to 1.8 liters—giving a boost in horsepower from 110 to 160—and the body will be three to four inches longer and about an inch wider. The combined US fuel economy rating will exceed 50 mpg, by keeping the weight down to current levels and re-engineering the powertrain to extend the range of all-electric gas-free driving.
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The Toyota Prius has sold more than all other hybrids combined—and for good reason. Since the debut of the second generation Prius in 2003 (as a 2004 model), the midsize hatchback sedan has racked up award after award. Years later, the Prius continues to be a red-hot seller.
Toyota added a slightly sportier feel and more aggressive stance to the 2010 Prius—perhaps to disarm criticism that the Prius looks like a corrective appliance or a jellybean. The logo shifts from the hood to the top of the point of the grille. The crease in the doors has shifted lower, but a more pronounced angle is added above the door handles. The overall effect is to make the 2010 Prius stand taller—not as rounded and squat—as its predecessor. The 2010 model is a half-inch longer and a full inch wider than the previous generation.
The distinct space-age shape of the Prius is a deliberate statement on its next-generation approach to motoring. Its large, diamond-cut headlamps and snub-nose front-end are the starting point for the Prius’ pseudo-flying saucer appearance. Go ahead and look back at the sci-fi comic strips of the 40s and 50s and you’ll see exactly where Toyota got its inspiration.
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Toyota Unveils The All-New 2010 Prius Hybrid At North American International Auto Show
The success of the Toyota Prius is its ability to combine great fuel efficiency and utter practicality. Five adults can fit comfortably, with more than 16 cubic feet of cargo room left over in back. The 60/40 split rear seats also can be folded flat, creating a surprisingly large cargo space for hauling groceries, strollers, large boxes, and gardening supplies—all at the same time.
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The most distinguishing feature of the Prius is the “Power” push-button—rather than a key to turn—and the joystick shifter which bounces back in place after selecting “D” to drive. These features are intuitive and partly contribute to the fun of driving the Prius—along with the large dashboard Energy Monitor, which shows the power flow between the hybrid battery pack, electric motor and gasoline engine.
