The National Labor Management Cooperation Committee (NLMCC), a joint entity of the National Electrical Contractors Association (NECA) and the International Brotherhood of Electrical Workers (IBEW), announced that it has signed on to be the sole sponsor of teen racing phenom Alli Owens, in her quest to become the first woman to capture the NASCAR Whelan All American racing series at Hickory Motor Speedway in North Carolina. The sponsorship will run for the duration of the 2007 racing season.
A prominent feature of the sponsorship will be the use of the URL http://www.ElectrifyingCareers.com emblazoned across the hood of Ms. Owens’ No. 22 racecar, as well as applied to her fire suit and helmet, to her pit crew’s shirts and hats and more. The Web site, jointly developed by NECA and IBEW, is aimed at getting young people charged up about careers in the electrical industry. With sections geared toward students, parents and guidance counselors, the site offers descriptions of nearly 60 different electrical jobs, provides information on educational and training options and includes video testimonials from successful young people in the electrical trade. The site received a Gold Award in the 2006 Best of the Web Awards competition sponsored by Building Design + Construction.
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