BMW’s Triumph TR is back
Oct 11, 2007
Poblete
Last week, the firm announced its plans for the future. Part of this strategy was the introduction of the long-awaited SUV version of the MINI – but bosses also described why they are aiming to expand the company with new brands.
Despite speculation that Jaguar, Land Rover and Volvo are in the frame as targets for acquisition, our sources have suggested that BMW will add to its portfolio by reviving a classic badge – and Triumph is top of the list. The historic British marque, which the maker took over when it bought MG Rover in 1994, would be a clear choice to market a rival for the new, Chinese-owned MG TF roadster.
Our pictures reveal what a modern Triumph car could look like, taking its styling inspiration from the classic TR4. Just as the new MINI’s design was heavily influenced by the Sixties classic, a reinvented Triumph would be a retro remake.





